Economics of e-comm Festive Sales!!!

Now that the e-commerce sales are normalized and finally they give us a breather, let us ponder what all the big players had in the run-up to these amazing events.

We saw the inside posts of firms like Amazon Flipkart and new entrant Meesho offices and how teams were eager to break their records and the hosted infrastructure of their applications (pun intended).

Let’s see how the numbers roll up :

Flipkart: “The Big Billion Days”

Duration: Sep 22 to Sep 30

Number of App Downloads: 35 Million

Gross merchandise Value (GMV): $5..5 Billion

Y-o-Y Growth Sales: 25% higher than 2021 numbers

98% of Orders from Mobiles apps

Meesho: “Mega Blockbuster Sale”

Duration: Sep 23 to 27 (5 Days)

Orders Count: 3.4 Crores (34 Million)

Orders growth Y-o-Y: 68% higher from 2021 numbers

Amazon: “Great Indian Festival”

Could not get much information here but for the first 2 days of the season:

Prime sign-ups: Increased by 1.9X times (68% from Tier 2 and 3 Cities)

Overall :

Total GMV: $11.8 Billion (All of the festive season till Diwali)

Growth Y-o-Y: 28%

Total Active Users: 50 to 55 Million

First-Time Customers: 4 Million

The best part: The contribution of Tier II and Tier III cities that is amazingly growing (Almost 60%)

The addition of Live commerce features by many players inclusive of Flipkart Nykaa, Myntra and the latest entrant Amazon keeps the users interested and engaged during their shopping experience.

To give you a perspective of the market cap we are talking about here — All of the e-comm presence in India is still less than 4%. Imagine the TAM(Total Addressable Market) available to expand their wings.

Courtesy: @Redseer Strategy Consultants

#OnlineShopping #DigitalEperience #FestiveSales #Amazon #Flipkart #Meesho #ProductManagement #KPKR